Hi, I'm Jessica, and this brand is named after Max, my best friend of 13 years.

He was there through every chapter of my life. Losing him 3 years ago broke my heart, but it also opened it in ways I never expected.

Bella spent 3 beautiful years by his side. After Max passed, Luna came into my life, a rescue found abandoned in a dump yard in Georgia.Then came Nyla, a former puppy mill mama who transformed from scared and timid to spoiled, safe, and deeply loved.

Three girls. One legacy. All because of Max. 🤎

Now I'm building Max Waggy Tail: thoughtfully designed accessories for dogs and the humans who love them most. Harnesses, collars, leashes & more inspired by real life with real dogs.

Building this women-owned small business is a dream come true. Luna and Nyla taught me what rescue really means, and one of my biggest goals is to give back to rescues that save dogs just like them.

🤎 Max.

With love,
Jessica, Bella, Luna & Nyla